I have worked on several projects since graduating college in 2018. I've narrowed down my top three favorite projects (and clients) that I've gotten to work with. They are in chronological order starting with my most recent work with PranaYoga. Please reach out if you have any questions about my experience!
Dani, the founder and owner of PranaYoga, originally reached out to me in October 2021. She needed help managing her social media presence, as she was very busy running the business and didn't have the time to keep up with creating content and posting regularly. We started with a one-month trial in November that then transitioned into 5-10 hours of work a week.
I create and manage a monthly social calendar, find images to use for posts, create graphics, set up Facebook events, edit videos, and run ads on Facebook and Instagram. But don't take my word for it! Scroll down to see my work with PranaYoga over the past two years.
We originally used Google Sheets for our monthly content calendars to make it easier to collaborate with the Prana team. I collaborated with Dani to determine monthly themes, promotions, classes, and events that were most important to highlight each month. In March of 2023, we began using Asana, so I do not have a current calendar I am able to show you. However, the calendar below shows you my overall process of creating a monthly calendar.
In my first year working with PranaYoga, I grew the page reach by 193%. The main goal for the year was to maintain a consistent posting schedule, which helped increase our reach.
Prana previously found that the summer months were slower, but in 2022, we saw a significant increase in page visits starting in July. This increase continued through the end of the year, resulting in a 246% increase in visits from 2021.
We gained over 100 new page likes from November 2021 - November 2022. I'm especially proud of this growth, as it was entirely organic and remained steady throughout the year.
From 2021 to 2022, I grew Prana's Instagram reach by nearly 300%. Prior to my joining the project in November 2021, posts on Instagram were sparse. Following a set schedule was the biggest factor in this increase.
Instagram stories played a large part in the over 150% growth in profile visits. Stories and highlights allowed us to create clickable content without running ads that made it easy for visitors to navigate to our profile.
There is no follower data prior to me taking over Prana's social, but you can see that from November 2021 to November 2022, I was able to gain 73 new followers. From November 2022 through May 2023, we saw a nearly 350% increase in followers and have a total of 2171 as of publishing these results.
From January to May of 2023, I ran three separate ad campaigns promoting the 200-Hour and 1000-Hour Teacher Trainings. Each campaign had two ad sets, one for online participants and the other for in-person participants. Each campaign had a budget of $20 a week that was split between each ad set.
All Home Care Matters is an informative podcast that gives resources, tips, and more to families caring for loved ones at home. I researched and wrote scripts and show notes for the podcast from May 2021 to March 2022. You can listen to one of these episodes and view a copy of its script and show notes I wrote.
"We have been working with Mara on many consecutive projects now and would not hesitate to recommend her for your project. Mara exhibits continuous and thorough communication and a prolific execution of the details set for her and each time over-delivers the expected outcome."
- Lance Slatton, host of the All Home Care Matters podcast
Craig Stephenson has 30+ years of experience as a Private Recovery Agent. During Covid, there was a lull in court cases that resulted in him having more free time than usual. Craig took advantage of this time and started his own private investigation firm, Craig Stephenson Investigations. I was originally hired to set up legal templates for his business. After completing the templates, he asked if I had any suggestions on a logo, and I of course said yes. I created three mock-ups for him to look at and he chose to move forward with the current logo (seen on the right). Using the initial mock-up, I designed the logo, letterhead, stationary, and document templates for his new business.